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Corporate Communications Executive, Hayes Roth, to Speak at the College of Charleston
The College of Charleston Department of Communication continues its Executive Speaker Series with the appearance of prominent corporate communications executive Hayes Roth. The on-campus event will be held February 23 at 5:00 p.m. in Physicians Memorial Auditorium. A reception will be held immediately following.
Roth is responsible for directing all marketing and new business development efforts for Landor worldwide, as well as serving as senior manager on major global branding projects.
“We are honored to host Mr. Roth,” said Brian McGee, chair of the Department of Communication. “His timely presentation on ‘How strong brands survive in turbulent times’ will complement classroom discussions about communication practices in a challenging economic period.”
Over thirty years of broad-based marketing communications experience and a pragmatic approach to strategic business transformation have informed Roth’s work with such organizations as Panasonic, Ryder, Pactiv, Royal Caribbean International, ITT, Columbia University, the Wildlife Conservation Society, the Arthur W. Page Society, the New York Stock Exchange, The Association of Zoos & Aquariums and The Cleveland Clinic. Most recently, he has directed strategic branding efforts for Citi, The United Negro College Fund (UNCF), the PGA of America, Altria, Bradesco, The Paley Center for Media, the Council on Foreign Relations and the Advertising Educational Foundation.
Prior to joining Landor in 1995, Roth was founder and principal of his own multi-disciplined marketing services company, Roth Marketing Communications Inc., where his clients included The Perrier Group, Price Waterhouse LLP, T. Rowe Price and Prudential Securities.
For more information on this and other events, visit www.cofc.edu/communication.
As one of the largest undergraduate majors at the College of Charleston, the Department of Communication enrolls more than 800 students in its undergraduate and graduate programs. Students in the department study such topics as political communication, interpersonal communication, journalism, and public relations. The department is housed in the School of Humanities and Social Sciences.
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