Franchise Management Certificate Program (FMCP)

*May 7-9, 2008
(*Postponed to Confirm National Speaker)

The Franchise Management Certificate Program (FMCP) is a 2 ½ day seminar hosted by the Tate Center for Entrepreneurship at the College of Charleston, which will be held *May 7-9, 2008.  The seminar includes intensive franchise management training sessions.  The FMCP is a joint program between the College of Charleston and the University of Texas at El Paso.

Franchising
Is franchising right for you?
How do you pick the right one?
How do you get started, raise capital, find a location, and hire the right people?
How do you make personnel decisions, handle marketing, and manage risk?

Franchise experts and professionals in law, banking, real estate, accounting, risk management, marketing, and other fields help answer these and other questions.  At the FMCP, you will learn the tools necessary to make informed decisions about franchising.

Franchise Seminar Topics
The truth about franchising: An in depth look into franchising.
Franchising: Is it for you?
Becoming a franchisee.
What works? The secrets of success.
Keeping it legal: Franchising and the law.
Getting the right start: The importance of a business and a business plan.
To err is human: Personnel and labor law.
Where’s the money: How to find it.
You’ve got the money: How to keep track of it.
Management, training and communication. Becoming a franchisor.
Risk management, financial and otherwise.
Your brand is your future.
The art of micro-demographics: Site selection and the lease purchase.